Answer:
Margin Lost= $35 ($1 per lunch special)
Step-by-step explanation:
Normal Retail Price of the Pie: $2
Promotional price of the Pit: $1
Cost for the pie: $1
Selling target: 35 lunch specials
Normal Margin: Retail price - Cost
Normal Margin= $2 - $1= $1
Promotional Margin= Promotional Price - Cost
Promotional Margin = $1 - $1= $0
Margin Lost: (Promotional Margin - Normal Margin) x Selling Target
Margin Lost: ($0 - $1) x 35 = -$35