Question

A group of managers has been assigned the task of developing a new product, has listed several good ideas, and is now in the process of assessing each idea to determine whether it is consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?a) Business analysis.b) Product testing.c) Idea generation.d) Commercialization.e) Screening.

Answer 1

The answer is: E) Screening

Step-by-step explanation:

The screening stage of new product development process involves the filtering the ideas to pick out the best ones. At the screening stage good ideas should be spotted and bad ideas should be disposed.

This is a very critical stage since deciding which ideas are worth developing and which aren't is a very difficult and important task. You don't want to invest in a bad idea, so you should be careful, but you don't want to toss away any potentially good idea.