Answer: Idea screening
Explanation: Idea screening is a method used to assess product strategies, marketing trends and ideas, and how innovative each of these elements are. The most promising ideas are then put through identified criteria. Idea screening criteria is compiled and used to decide if this product can successfully be adopted into a business and how compatible this product can be with the business in the long run. Idea screening criteria can include factors such as technical problems, market opportunities, strategic fit and so on. During this stage it is also determined if the adopted idea will generate an acceptable return on the investment. All ideas that don't match this criteria should then be discarded. And the ideas that match this criteria can be considered for adopting into Quest Inc.'s business.