Question

In an effort to increase profits, Hunan Kitchen is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet. These efforts, designed to identify specific groups that can be profitably served, represent an example of

(1) benefit segmentation.
(2) target marketing.
(3) a reference group strategy.
(4) B2B marketing.

Answer 1

Hunan Kitchen is practicing target marketing.

Step-by-step explanation:

Target marketing as the name depicts is where an entity focuses on a particular selected segment of the market, be it demographic, gender etc, to serve it with its goods or services.

It usually directs all its market efforts to this targeted market just to appeal to that segment of the market.

Target marketing helps organisations feed its customers with the right needs and that boosts the company's sales and profitability as well.