Question

Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.

Answer 1

utilitarian function

Step-by-step explanation:

Utilitarian function: This is one of the functions of a consumer attitude which says that the role of a person's attitude can lead to obtain rewards, punishment, or both.

Example: An individual might develop a sense of a positive attitude towards a particular phone, for example, the iPhone due to its camera quality and a negative attitude towards another phone due to its ineffective camera.

Consumer attitude carries four different functions, these are:

1. Knowledge.

2. Ego-defensive.

3. Utilitarian.

4. Value-expressive.