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At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance departments work in cross-functional groups to save time and money in the new product development process. From this description, it can be inferred that Fantastic Flavors uses a(n)________ approach.A. intradepartmental new product development.B. sequential new product development.C. team-based new product development.D. simulated test market.E. controlled test market.

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Answer:

C. team-based new product development

Step-by-step explanation:

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