Question

Ryan learns that distribution problems caused a competitor's sales to fall in his region. He decides to take advantage of the situation by adding a salesperson to capture some of the competitor's lost business. Ryan is demonstrating how a(n) ______ affects decision making.

Answer 1

The correct answer is Opportunity

Step-by-step explanation:

Based on market engineering terms, market opportunity is a situation in which a product or service that the customer wants or needs is not supplied or not correctly supplied by rival companies or competitors.

The opportunity in this case is addresed by Ryan when he learns that his competitor sales are lowering because of distribution problems, taking this noted he the proceeds to take a decision based on the opportunity given by adding a salesperson to capture some of the competitor's lost business therefore Ryan is demonstrating how an opportunity affects decisin making.