Question

Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is __________ his business relative to his competition.

A. segmenting
B. packaging
C. positioning
D. pricing
E. targeting

Answer 1

Donald is positioning his business relative to his competition. The correct answer is C. positioning

Step-by-step explanation:

Positioning helps establish the product's or service's identity within the eyes of the purchaser.

In the last twenty years, Donald develops a business and an identity in that time that help to difference with the competition