Answer: Rick is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that not introducing new products is risky as well.
Explanation: Launching new products to the market is essential if a company wants to survive. The development of new products is linked to the ability of a company to remain competitive and the longevity of a business. since as time passes new products are created better than the previous ones leaving them obsolete.