Question

The Mall of America, while located in chilly Minneapolis, MN, is located at the intersection of major freeways, with easy access to a major airport in a thriving metropolitan area. Store location is to the retailing mix as _____ is to the marketing mix.

A) place
B) price
C) promotion
D) product
E) publicity

Answer 1

Answer: The correct answer is "A) place".

Explanation: The Mall of America, while located in chilly Minneapolis, MN, is located at the intersection of major freeways, with easy access to a major airport in a thriving metropolitan area. Store location is to the retailing mix as place is to the marketing mix.