Question

Luke sees a public service announcement from the CDC reminding everyone to get a flu shot this fall, and he goes to the student health center to get one. The CDC is attempting to appeal to consumers’ ________ needs according to the Maslow hierarchy.

Answer 1

Physiological

Step-by-step explanation:

Maslow hierarchy of needs states that we have different needs (in a pyramidal structural) and we satisfy from the top to the bottom until we reach self-fulfillment.

From top to bottom these needs are.

1. Physiological needs: they refer to biological requirements for human survival (food, warmth, sex). If these needs are not satisfied then the body cannot function optimally.
2. Safety needs: They refer to protection coming from external elements like security, freedom, law.
3. Love and belongingness needs: Refers to the need of the people to be social and be part of some group. It refers to the need for interpersonal relationships (Love, friendship, trust)
4. Esteem needs: These refers to the need to be recognized by oneself or by others (status, prestige, reputation).
5. Self-actualization needs: This is the top of the pyramid and refers to the need to realize one's own potential and fulfillment.

In the example, Luke sees an announcement reminding people to get a flu shot and goes to the health center. This has to do with the first kind of needs: Physiological, since it refers to a body function and a biological requirement (health).