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Dollar Shave Club asks men to "Shave Money, Shave Time" in its commercials; it offers high-quality blades available by mail for a few dollars a month. Dollar Shave Club’s advertising promotes the time-
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May 15, 2020
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Dollar Shave Club asks men to "Shave Money, Shave Time" in its commercials; it offers high-quality blades available by mail for a few dollars a month. Dollar Shave Club’s advertising promotes the time- and money-saving aspects of its product as an example of__________
a) product positioning.
b) mass customization.
c) product differentiation.
d) segments of one and mass customization.
e) repositioning.
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Randy Proctor
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Answer:
C. product differentiation
Step-by-step explanation:
Reflexgravity
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