Question

Powerade has introduced a new low-carb version of its sports drink called Powerade Option. In response, Gatorade immediately launches a similar low-carb version of its brand. This new type of Gatorade is an example of what kind of product?

Answer 1

The answer is: Gatorade's new drink is a "me too" product

Step-by-step explanation:

"me too" products are products created by a company that is very similar to a competitor's product. This is done to try to reduce the competition's market share. This may be a risky bet, since "me too" products are usually launched very rapidly without full development or knowledge of what they're launching. Some famous examples of "me too" products are: Zune vs. iPod, Waze vs. Google Maps. Android vs. iOS.