Question

A variation of​ break-even pricing is​ ____________________, which uses the concept of a​ break-even chart that shows the total cost and total revenue expected at different sales volume levels. A. ​Value-added pricing B. Everyday low pricing​ (EDLP) C. Target return pricing D. ​Competition-based pricing E. ​High-low pricing

Answer 1

B. Everyday low pricing​ (EDLP)

Step-by-step explanation:

Everyday low pricing is a strategy taken by several minorists who lower their prices in order to show the consumer that they don´t have to wait for a rebate or a special sale in order to obtain a low price on the products that they are consuming, and it is based on the idea that selling higher amounts of product will create for a higher revenue than selling little amounts at higher prices.