Question

A manufacturer of a brand of high-end hiking boots and specialized athletic shoes has hired your agency to run a print campaign. You tell the client that a full-page, black-and-white ad in Hiking and Biking magazine will cost them $1,650 to run once. You also remind the client that the circulation of the magazine is 42,000. To give the client the cost per thousand for this media buy, which formula would you use?

Answer 1

The answer is: $39.29 per thousand viewers

Step-by-step explanation:

If you want to calculate the cost per thousand viewers for this media buy, you can use the following formula:

cost per thousand = (cost of running the ad once / total circulation) x 1,000

cost per thousand = ($1,650 / 42,000) x 1,000 = $0.039285 x 1,000 =

cost per thousand = $39.29 per thousand viewers