Question

Christy Bridgman is considering the purchase of a new fax machine for her real estate office. She has found a machine she likes for a great price, but she wonders if she should pay more to buy the product from a different vendor who has a reputation for great customer support and service. She is engaged in ____ analysis.

Answer 1

Value

Step-by-step explanation:

The value analysis can be defined as a structured method to define (or revise) a product, process or service in such a way that they ensure with minimum cost all the functions that the client wants and that is willing to pay (and specifically those) , meeting all the required requirements.

The value analysis starts from two opinions:

That of the client, who expects a series of benefits, that is, what the product or service must meet, and what is broken down into criteria of appreciation, what it will perceive.

The manufacturer, who considers the characteristics that the product or service must have to meet the benefits expected by the customer.