Question

If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is __________. the quality of the product whether people's attitudes toward the product are cognitively or affectively based the cost of the product whether the audience is likely to be motivated or not

Answer 1

whether people's attitudes toward the product are cognitively or affectively based

Step-by-step explanation:

Advertising is a very interesting subject, you are trying to sell and to convince people to buy a product based on different things, you frist have to know if the product is cognitively or affectively based, if it is cognitively you need to explore the options that with facts and reason will convince people to buy the product, or if it is affectively based, you need to appeal to their feelings and their hearth in order to make the sell.