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PETA (People for the Ethical Treatment of Animals) is an animal rights group that has over 2 million members across the country and spends millions of dollars on advertising (print, broadcast and social
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PETA (People for the Ethical Treatment of Animals) is an animal rights group that has over 2 million members across the country and spends millions of dollars on advertising (print, broadcast and social media) in order to spread social awareness about their cause each year. Which theory attempts to explain PETA’s success?

User Jasper Duizendstra
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Answer:

The theory that explain what PETA is doing will be the Resource Mobilization.

Step-by-step explanation:

They are expending millions of dollars on any type of advertising, making their resources available from different mechanisms with the goal of making alliances, get attention and make everybody aware of the ethical treatment of animals and refine their organizational structure.

User Joseph Tanenbaum
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