Question

GeNext, a leading mobile software developer in Japan, agrees to develop exclusive software application programs for a new line of affordable smartphones to be launched by CelCom, a smartphone manufacturer in China. The brand reputation and pricing strategies of both of these companies are expected to bring in large volumes of smartphone sales. The profits from the sales will be divided between these two firms. In the given scenario, GeNext and CelCom have _____.

A) entered into a licensing agreementB) formed a strategic allianceC) entered into an agreement for a mergerD) made a direct foreign investment

Answer 1

(B) Formed a strategic alliance

Step-by-step explanation:

When an organization presents another item, the advertising administrator needs to choose how to situate the thing in the commercial center and which evaluating technique to utilize. The decision relies upon numerous components: the objective statistic, the value purpose of the item, its mental picture, and the measure of cash planned to advance the issue. One technique may be to utilize a low value at first to enter a market and get an early decent footing.