Answer:
The answer is: Compensation
Step-by-step explanation:
Compensation is not only the money you earn as a salary for the job you perform. It is the total amount of monetary (salary) and non-monetary benefits provided to an employee by his employer.
Non-monetary benefits include perks which aren't part of the salary but have real value for the employees.
The problem for small companies is that their pockets aren't as deep as corporate pockets, so they can offer limited compensation (both monetary and non-monetary).