Question

Olivia, the owner of The Town Gazette, a small city newspaper, started her business two years ago, believing that there was still enough demand for her product. However, because people are busy and because so much news is now available online, she has seen the demand for her paper drop steadily. Olivia made a decision to change the original direction of the company and focus more on an Internet news service. Olivia is relying on ________ by demonstrating that managers need to think and act as if their company is an unfinished prototype, and by seeing her business as outsiders do.

Answer 1

The answer is: evidence based decision making

Step-by-step explanation:

Evidence based decision making refers to the process of making decisions about a business, a policy, or a program based on experimental evidence from the field as well research evidence.

Olivia's newspaper has suffered first hand from changing trends in how people choose information sources. In the past most people relied on the newspaper, the radio and the TV for information. Now, the internet is probably the prime source of good and bad information. No one has to explain this do her, since she experienced that change.