Question

Willie had to construct a message to convince managers to stop micromanaging competent employees and spend more time on leadership aspects of their job. He began with a​ short, compelling sentence about the​ managers' value to the company.​ Then, he worked to gain their interest with his solution to the​ problem, and explained how the managers would benefit by redistributing their efforts.​ Finally, he suggested a simple approach to moving forward with the plan. What approach was Willie​ using?

a. An indirect approach
b. A journalistic approach
c. The AIDA approach
d. A logical approach
e. An objective approach

Answer 1

The answer is: C) The AIDA approach

Step-by-step explanation:

Attention, Interest, Desire and Action (AIDA) approach refers to a model that proposes that messages need to accomplish certain tasks that enables the audience to move through a series of sequential steps.

First he talked about how important managers are (got their attention). Then he captured their interest by showing them the solution to the problem. When he explained how the managers would benefit from carrying on the proposed solution he increased their desire to get involved. Finally Willie told them how they should carry on the proposed solution (action plan).