Question

Which of the following statements about the target marketing process is true? The target marketing process solely determines the budget of a company's advertising activities. The first step in the target marketing process is to develop primary demand in a target market. To perform the target marketing process correctly, an advertiser must select only one target market. The target marketing process begins with determining the availability of advertising resources. The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential.

Answer 1

The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential.

Step-by-step explanation:

This alternative is correct because in the realization of a target marketing because the first step to introduce yourself in some market segment is to analyze which one has the highest profit potential. This step is essential because when a company directs its activities to reach specific customers, data must be surveyed to analyze consumer characteristics that will be essential to the success of the business.