Question

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Answer 1

As given as below.

Step-by-step explanation:

• The global companies have some production strategies that make an appropriate for the country climate or presences such as the

1. uniformity in the brand names
2. An identical packaging of similar products .
3. The standardized advertising messages .
4. synchronized pricings .
5. coordinated of the product launches .
6. The harmonious sales campaigns

• Based on these strategies, the matching products, and their promotion efforts are made in some way or the other that makes it appropriate for the climate of the place and the territorial of the country.

• It has certain advantages like the lower the marketing costs , and also power and scope , consistency in the brand image and defining the ability to leverage ideas quickly and efficiently , uniformity of the marketing practices , also helps to establish relationships outside of the strategy.