Question

Suppose you want a snack after taking this exam—a Pan Pizza from Dominos, which is located across the street from your College of Business classroom. Unfortunately, you forgot your wallet in the haste of getting to class on time to take the test. Therefore, you have no means to pay for the pizza. Which of the following reasons explain why marketing fails to occur here between you and Dominos?

a. There are not two or more parties with unsatisfied needs.

b. The ability to satisfy a need is missing.

c. A desire to satisfy a need is missing.

d. No assessments of consumer wants and needs have been made.

e. There is no way for the parties involved to communicate.

Answer 1

Answer:b. The ability to satisfy a need is missing

Step-by-step explanation:

The desire is there but the means to satisfy this need or desire is missing.

You desire or you need this pizza for a snack and surely if the money was available you were going to buy it but in the absence of cash you can not fulfill the marketing process between you and Dominos.

This is one of the things that may be stumbling blocks between customers and businesses sometimes people are willing to buy but the lack of having means to buy result to a failure in marketing .