Question

Danica wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) ________ product. A. shopping B. convenience C. unsought D. specialty E. exclusive.

Answer 1

D) specialty

Step-by-step explanation:

When we are told that Danica is not looking for any new washing machine just to replace the old one she has, we know for sure she isn´t simply shopping (which is buying for just buying... simply to get newer things).

By knowing she is dedicating time and effort into finding her new washing machine we can be sure she isn´t looking for a convenience product (which, as you may know, is a product that you buy without thinking too much about it... it simply is convenient).

We can also know for sure that she is not looking for an unsought product since she is making a complete research and product comparison.

Although Danica is planning a lot and gathering lots of information about this new washing machine, nothing indicate us she is planning on spending extra money on a exclusive washing machine, leaving us with the only possible answer:

D) Specialty product. A product that she really wants, know´s why she wants it (information gathering), and will actively seek to purchase it.