Question

Lana and James are working on a research project to anticipate customer attitudes toward a proposed new product line for their company. They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project. Their next logical step will be to

Answer 1

Begin collecting data.

Step-by-step explanation:

After defining the research objectives and designing the research, the next step is to collect data. They need to begin collecting data to determine the optimal degree of fit between the new product and the needs of the target consumers. They can use various methods to find out the consumers’ needs and preferences. They can perform a range of tests to obtain consumers’ response to product ideas, concepts, and physical products to assess how consumers would respond to the new line they have proposed.