Answer:
a. Advertising shaped patterns of consumption based on "desires" rather than "needs."
Step-by-step explanation:
The consolidation of the so-called mass society has brought with it the expansion of the media, both in terms of leisure and information. Radio and TV grew in the early 1950s, when advertising increased.
On television, advertising was not limited to selling products, and the companies themselves produced the programs they sponsored.
Postwar optimism and hope implied profound changes in the lives of the world's population, allowing not just everyone but a portion - the middle sectors of urban centers - to consume new and more products.