Question

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process?

Answer 1

attribute-based choice

Step-by-step explanation:

Attribute - based choice -

It is the method for selecting a particular good or commodity , by making the choice by which involves the comparison over the brands attribute - by - attribute , is known as attribute - based choice .

Hence , similarly , from the question , Joseph need to have a computer , therefore , he is first comparing , all the brand , memory , reliability , speed , in order to insure to have a perfect computer for himself .