221k views
0 votes
Marketers of ________ products know that their consumers constantly seek and process information about objective and subjective brand attributes.

User Erbdex
by
8.6k points

1 Answer

5 votes

Answer:

High-involvement and low-involvement

Step-by-step explanation:

High-involvement products refers to those products represents the consumer’s personality, status,taste and justifying fashion. Low-involvement products on the other hand refers to products where the customer displays more mundane purchase decisions.

User Plebsori
by
8.3k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

9.4m questions

12.2m answers

Categories