Question

Wrangler jeans developed several different proposed advertisements. They then used marketing research to test consumers' preferences for the different promotional messages expressed in the various ads. This is an example of which use of marketing research?

Answer 1

Answer: Generate, define, and evaluate potential marketing actions.

Explanation: In the given case, Wrangler jeans wants to promote their brand and spread their brand awareness in the market by using different advertisements. Thus, they are trying to make some marketing actions.

Therefore, using marketing research to evaluate customer preferences for choosing the best alternative depicts that company is trying to evaluate and define the marketing actions they should be taking in future.