Question

A marketing research agency conducted a study to determine the reasons for the failure of a campaign aimed at curbing binge drinking among college students. The researchers visited various university campuses and collected information by speaking to students as well as members of the staff. This information gathered by the researchers is an example of _____.

Answer 1

The information collected by the researchers represents primary research and qualitative data, gathered through interviews or focus groups, providing insight into the reasons behind the campaign's failure. Ethical considerations are crucial to maintain data reliability and subject privacy.

Step-by-step explanation:

The information gathered by the marketing research agency by speaking to students and staff to determine the failure of a campaign aimed at curbing binge drinking among college students is an example of primary research. Specifically, it seems to represent qualitative data collected through methods like interviews or focus groups. This type of data is rich in detail and can provide a deep understanding of the perspectives and attitudes of the participants towards binge drinking and the campaign in question. Additionally, ethical considerations must be accounted for, particularly when dealing with sensitive topics like alcohol consumption, to ensure the reliability of the data and the privacy of the research subjects.