Answer:industry conditions tempt competitors to use price cuts or other competitive weapons to boost unit volume.
Step-by-step explanation:
What does rivalry between sellers mean?
Rivalry is a competition between sellers of the same product.
When there is a decrease in sales or slow progress in the business due to the low demand of that particular product one of the competitor or the rivals will opt for the price cuts in order to compensate for the low demand.
Customers may start to go more to that one company that has decided to cut the price which put the pressure on the companies that sell the same product because now they will lose customers.