Question

Hammerpress utilizes different pricing strategies than other printing companies, which sell printers to the home-printing market at a low price point and then sell the continual ink cartridge purchases at a high price point. Which type of pricing strategy is this?

Answer 1

Captive Product Pricing

Step-by-step explanation:

The Captive Product Pricing is the advertisers ' pricing strategy in which the main product's cost is usually kept low, while the captive goods are strongly charged.

The Captive Products are the goods designed to be used with the main products, or they are essential for the main product to work.