Tesla wanted to break into the electric vehicle (EV) marketplace with a luxury sports model. At that time, economic value was more highly prized than form and function. Therefore, Tesla chose not to compete

Tesla wanted to break into the electric vehicle (EV) marketplace with a luxury sports model. At that time, economic value was more highly prized than form and function. Therefore, Tesla chose not to compete with the other brands’ successful luxury hybrids and targeted the high-end market for electric vehicles. Which base did Tesla use to position itself in the market? a) Price and quality b) Attribute c) Competitor d) Emotion

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