Question

50 POINTS!!! for the best answer

In this activity you will research online and describe the following in 500 words:
1. an advertising technique that uses a new kind of technology to communicate its message
2. an advertising technique that is most effective at the point of sale (i.e. at the moment the customer purchases the product)
3. a real-world case study of a company that was legally penalized for making false advertising claims
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Directions and Analysis
Task 1: An advertising technique that uses a new kind of technology to communicate its message
Type your reponse here:




Task 2:
An advertising technique that is most effective at the point of sale (i.e. at the moment the customer purchases the product)
Type your reponse here:




Task 3:
A real-world case study of a company that was legally penalized for making false advertising claims
Type your reponse here:

Answer 1

(Answers may vary.)

An advertising technique that uses a new kind of technology to communicate its message is a pop-up ad. A pop-up ad appears in a new web browser window that opens above website viewer’s initial browser window. Pop-up ads can be targeted to a specific audience by choosing a website that uses a complementary product. For example, an ad for cat food can be placed on a video portraying kitten antics. Another example might be using a pop-up ad for a weight loss program for someone that is searching for exercise equipment.

An advertising technique that is most effective at the point of sale is announcing discounts and offers for a limited period. This strategy encourages the customers to make bulk purchases to make use of incentives. For example, a promotion that advertises, “Buy two, get the third free” for 12-packs of soda would motivate regular users of soda to stock up. It might also generate new customers that are buying for a party or group. Another example might be a coupon for hot dogs if you try a new brand of hot dog buns. Often, companies of complementary products will work together to share advertising costs of their products.

The company Dannon that makes Activia yogurt and DanActive dairy drink had made false claims regarding the nutritional benefits of its products. It had misrepresented the clinical studies regarding their health benefits. The company had claimed in its ads that it was scientifically proven that its products helped prevent cold and flu and relieved an individual from irregularity and slowed intestinal transit time. The Federal Trade Commission found that Dannon’s claims were false. The company had to pay $45 million in a class action settlement.

Answer 2

1. an advertising technique that uses a new kind of technology to communicate its message

Mobile video advertising

Mobile video consumption is growing rapidly and providing advertisers with a way to reach consumers when they are paying attention. Between Q3 2012 and Q3 2014, smartphone and tablet video consumption grew 400 percent and now accounts for 30 percent of all online videos played, according to Ooyala’s Global Video Index. This trend has been helped along by the expansion of fast 4G/LTE coverage. The bigger iPhone 6 screen and the popularity of other ‘phablets’ (large-screen smartphones) also reflect the growing importance of mobile video. As phablets saturate the market, they will in turn feed the growth of mobile video.

2. an advertising technique that is most effective at the point of sale (i.e. at the moment the customer purchases the product)

The display of candy bars within immediate reach reminds you that you’re a little hungry, so you grab one (it’s on sale). Oh, and that magazine looks interesting. You’re already reading an article when you get to the cash register, where the teller asks if you want to donate $1 to a charity; and doing so, you write your name on a little heart placard that gets placed on the wall with a hundred other hearts from other donators. Finally, you complete your purchase(s) and get your receipt—with several extra items you hadn't expected to buy.

Point of sale marketing refers to all efforts that increase sales at the point the purchase is actually made. Primarily this revolves around a cash register (although a point of purchase for a business might be a meeting table, or an Internet page), and is a staple of retail and restaurant environments

3. a real-world case study of a company that was legally penalized for making false advertising claims

On March 29, 2016, the Federal Trade Commission (FTC) filed a lawsuit against Volkswagen, which claimed that the car company had deceived customers with the advertising campaign it used to promote its supposedly "Clean Diesel" vehicles, according to a press release.

In 2015, it was exposed that VW had been cheating emissions tests on its diesel cars in the US for the past seven years.

The FTC alleged that "Volkswagen deceived consumers by selling or leasing more than 550,000 diesel cars based on false claims that the cars were low-emission, environmentally friendly."