Question

Prior to becoming Plymouth Rock Assurance, the company marketed three different insurance companies: High Point, Plymouth Rock, and Pallasades. Rebranding the three names into one, Plymouth Rock Assurance, was one part of the overall objective of constantly improving the quality of services and business products. This overall process is known as which of the following?

A. Quality level
B. Quality consistency
C. Performance quality
D. Conformance quality
E. Total quality management

Answer 1

Answer: Total quality management

Explanation: In simple words, total quality management refers to the concept under which every employee of the organisation works for the betterment of the organisation at every aspect.

In the given case, Plymouth marketed three insurance companies separately for constant improvement in the quality of services and products that the company provides.

Hence from the above we can conclude that the correct option is E.