Question

Which would be the appropriate strategy for companies to use to compete in the global marketplace if the marketplace pressure is for lower costs with no pressure for local adaptation?

a.global strategy
b.international strategy
c.multidomestic strategy
d.transnational strategy

Answer 1

a.global strategy

Step-by-step explanation:

• As a global strategy treats the world as one market and one source of supply with little variations and thus has little costs associated with and takes advantage of a global developed base.

• The company's resources, capabilities, and positions in the market are affected by the development in the same expertise as it goe beyond borders, serving worldwide markets and thus has a weak pressure form local responses.