Question

Leah is the marketing manager for an electronics company. While on vacation in Ecuador, she visited electronics stores in the major malls in Quito, the capital city. Most of her company's products were available, except for smartphones. When she returned to work, she mentioned this observation to her international sales manager. Leah was providing the important marketing function of

a) alerting the logistics department when to ship products.
b) advising production on how much product to make.
c) synthesizing and interpreting sales, accounting, and customer-profile data.
d) identifying opportunities to expand.
e) engaging customers, developing long-term relationships.

Answer 1

The correct answer is (d): identifying opportunities to expand.

Explanation: Scanning the environment and changing with the trend is most important for a company and being a marketing manager it is an integral part of their job to look for opportunities and expand. Marketing is not only limited to selling rather its broader term than that. It is an umbrella term and so they are required to input the new ideas for the growth of business.