Question

In 2018, a marketing manager for New Balance’s Minimus golf shoe needs to forecast sales through 2020. She begins with the known totals for 2017 and adjusts for positive factors like acceptance of new high-tech designs and great publicity, and for negative factors like the stagnant economy and predicted moves by the competition. This type of forecast is referred to as __________________.

Answer 1

lost-horse forecasting.

Step-by-step explanation:

Lost - horse forecast -

It is the method , which involves using the last known value for the item being foretasted , thereby , first listing and to determine the negative or positive impact , and then going to the final decision , is known as the lost - horse forecasting .

Hence ,

From the question , the type of forecast given is the lost - horse forecasting .