Question

Adding a new product line to an existing portfolio means that the line has​ __________________. A. increased product support services B. extended product line length C. altered its product mix consistency D. differentiated its product mix depth E. increased product mix width

Answer 1

B. extended product line length

Step-by-step explanation:

• The product line is a pricing strategy refers to as the pricing line extension and its purpose is to attract new customers, who may or may not be familiar with the current standard product line.

• Thus It adds a higher quality to the current products, considered as trading and forward stretch. Various features include the price lining, bundle pricing, bait pricing, leader pricing.

• Supermarkets like Walmart and amazon can often apply stretch top product lines so s to often grade there products to ensure that all markets are covered as to gain the maximum interest from customers.