Question

Erica Jenson has a limited budget for the market research she needs to conduct; however, the sample size for her research is quite large. Which of the following methods of contact would provide Erica with the most cost-effective way to reach a large sample of potential customers?

Answer 1

Answer: Internet survey

Explanation:

Internet survey is known to be type of survey which is conducted over the internet in order to get information from a large number of target respondents. Data is gotten from the respondents by inviting them over the internet in order to fill the questionnaire. It is also known as online survey. Thus, it is widely used by researchers because it requires little cost, saves time and is very fast unlike other surveys.