Question

You are the manager of Impromptu Printing, a leading print shop. Impromptu's resources include a highly experienced staff and state-of-the-art printing presses. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering a same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision?

Answer 1

According to the resource-based view, the mistake in this decision is that the company is looking to the outside at the competitive environment to find a competitive advantage instead of looking inside the organization to find it.

Step-by-step explanation:

The resource-based view is an approach that has the goal to identify internal resources within the organization that can provide a competitive advantage. According to this approach, it is better to use the resources you have in a different way to take advantage of a new opportunity than trying to acquire a new skill.