Question

A Quinceañera is a celebratory rite of passage for Latino girls when they turn fifteen. In the United States, some teen-oriented magazines such as Seventeen have begun including articles and publishing special guides focused on the Quinceañera. This is an example of a _____ strategy

Answer 1

Answer: Marketing Segmentation

Explanation: Marketing Segmentation is a process of dividing your audience into different groups and segments based on certain characteristics. The member of these groups shares similar characteristics and usually has one or more of a common aspect between them.

Each individual has a predominant area of ​​interest, and these individuals form groups that share these interests. By tendency, they have similar feelings and perceptions about certain situations.