Question

Which step in the STP process develops descriptions of the different segments, which helps firms better understand the customer profiles in each segment?

a. Establish overall strategy or objectives
b. Select segmentation method
c. Develop positioning strategy
d. Evaluate segment attractiveness
e. Select target market

Answer 1

d. Evaluate segment attractiveness

Step-by-step explanation:

The STP process helps to find your customers and decide the best way to target them. The step of the process that develops descriptions of the different segments is evaluate segment attractiveness as in this step the description of the segments along with market information and research results are generated to evaluate each segment.