Answer:
Large firms with multiple offerings in a particular product category engage in differentiated targeting strategies to obtain a bigger share of the market.
Step-by-step explanation:
Differentiated targeting strategies are used to deliver messages that target different segments of the market. These strategies focus on a specific customer profile that is interested in buying a certain type of product, which helps a company to build their customer base and grow.
So, large firms with multiple offerings in a particular product category can develop differentiated targeting strategies where they will focus each product on a specific customer profile which will allow them to have niche markets for each one and like that get a bigger share of the market.