Answer:
cultures have visible and hidden elements. Visible cultural features include artifacts, symbols, and practices; art and architecture; language, colour, and dress; and social etiquette and traditions.
But visible cultural differences are only ten percent of our cultural identities: hidden cultural differences including values, assumptions, and beliefs represent the remaining ninety percent of our cultural identity.
Values are the central feature of a culture. They shape tangible cultural differences. For example, a cultural emphasis on success is reflected in achievement-orientated characteristics like competitive economic systems —for example, capitalism—, child-rearing practices that encourage and reward achievement, a high prevalence of status symbols such as luxury goods, heroes who have accumulated great wealth or fame, and the acceptance and promotion of assertive and ambitious behaviour.
The value in values
Focusing on a tangible culture feature (for example, dress) captures only a narrow aspect of a culture. Certain cultural values are emphasised in some elements, different cultural values in others. Collectively, the entire cultural system encourages, legitimises, and rewards a set of core cultural values. Thus, comparing differences in cultural values is the most efficient method of understanding cultural differences.
Cultural problems cannot be resolved at the surface. Focusing on the visible features of culture alone will not prevent misunderstandings and conflict. The less obvious elements of culture create the most difficulty when we interact with others, yet these are typically invisible and subconscious and are often overlooked.