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Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.
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Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.

User Bkqc
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Answer:

Differentiated Marketing

Step-by-step explanation:

Differentiated Marketing: is a sales strategy in which several market niches or population segments are targeted with different products for each niche or segment . It appeals to two or more distinct market segments, with a different marketing plan for each.

User Michael Yakobi
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