Question

Lockdown Industries produces a variety of anti-crime and safety products such as burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Lockdown sells to households, businesses, and government agencies. They have found that each market requires a different marketing strategy. Lockdown would probably benefit from departmentalization by:

- function.
- process.
- customer type.
- market opportunities.

Answer 1

customer type.

Step-by-step explanation:

Lockdown Industries sells products to different types of customers, it would be ideal to use a departmental marketing strategy for each type of potential customer. This would benefit from directing strategic communication that is essential for retaining each type of customer the company has, facilitating the optimal approach, retention and capture of new customers.