Answer:
C. Heeltoe most likely segments the consumer market based on demographic variables.
Step-by-step explanation:
"Demographic segmentation sorts a market by demographic elements such as age, education, income, family size, race, gender, occupation, nationality, and more. Demographic segmentation is one of the simplest and most commonly used forms of segmentation because the products and services we buy, how we use those products, and how much we are willing to spend on them is most often based on demographic factors."
Reference: Qualtrics. “What Is Market Segmentation? 5 Focus Areas for Max ROI.” Qualtrics, 2019.